Not every message is equal
Treating every chat as urgent is how teams burn out and whales get ignored at the wrong moment.
A simple triage
- Safety / harassment — handle or block immediately
- Paid requests in progress — finish what was already sold
- High-intent buyers — clear buying signals
- Warm regulars — relationship maintenance in planned windows
- Noise — batch later or use short templates
Offline is a feature
Publish reply windows. Fans adapt. Teams recover. Consistency beats constant availability.