Launch week is data, not destiny
A noisy launch can hide weak systems. A quiet launch can still be healthy if retention and reply quality are strong. Review both.
Template
Shipped
- What content and offers went live?
- What was promised vs delivered?
Fan response
- Which messages converted?
- Which replies created support load without revenue?
Ops friction
- Where did uploads, captions or scheduling fail?
- Who was overloaded?
Next two weeks
- One offer to keep
- One offer to cut
- One process to harden
Write the retrospective within five days of launch while the details are still honest.