Mobile is the default environment
Long captions that only make sense on desktop, menus buried in walls of text, and image crops that break on a phone all cost conversions.
Stress-test checklist
- Can a fan understand the offer in one screen?
- Do previews still look intentional on a narrow viewport?
- Can a tired creator approve a post from a phone without breaking formatting?
- Are pinned messages short enough to skim?
Design for the tired Tuesday night version of everyone involved.